Leah Garchik Loves Barry Zito

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… Or Barry Zito has a very good publicist.

To wit, here is part of the Chronicle columnist’s article today:

Meanwhile, photographs by pitcher Barry Zito (quickly becoming a boldface regular) are featured in the first issue of the Men’s Book, San Francisco magazine’s new periodical offspring. Two of the pitcher’s shots are of himself, one’s a woman pulling down her dress and the third’s a teammate in what appears to be the bathroom. “If his pitches miss the mark on game day, he has the lens to fall back on,” says the magazine.

And the following excerpt was in yesterday’s column:

Montblanc is making a series of special edition pens, the sale of each (for $615) to include $149 to be donated to UNICEF. Famous individuals from all around the country are donating their signatures to be engraved on these pens. The Bay Area’s chosen personality – drum roll begins here and gets louder – is Barry Zito.

And two weeks ago, during the Barry Bonds ceremony, guess who had a cameo?

Despite this season’s showing, the honoree’s teammates, who arrived together in a bus, strolled in to awestruck gasps, and Barry Zito was immediately surrounded by admirers. I asked if he minded that by the time he’d become a Giant, the team, the “Bar-ree, Bar-ree” chant had been taken. “I think I got Zito,” he said. “Two syllables, that works.” That “admirers” is meant literally; he’s rock-star handsome with a kind of mane of shiny brown hair. “Great use of gel,” I said to my pal S.C. “Great use of genetics,” she said.

Conclusion: Barry Zito is a PR machine and Leah Garchik hearts him.

And here we thought that he had shed his “Rick Vaughn from Major League 2″ status. Is it possible that we were … wrong?

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